The objective of this study, made by Mobilosoft, is to analyze how good the Retailer’s websites are when used on smartphones.
The results are scary: only 17% of the Belgian Retailer’s websites offer an optimized layout for mobile navigation! But layout is not enough, loading speed should be improved… even on mobile optimized website!
90% of smartphone owners act within the 24 hours after they visit a mobile site!
85% of smartphone owners search for local information. They look for local shops and use several tools for it: